If you’ve been tuning in to our Prime Minister Tan Sri Muhyiddin Yassin’s series of press conferences prior to the Movement Control Order (MCO), you’d notice that he always appears laidback.
As a public figure, everything he says, does, or wear will definitely be scrutinised.
Image consultant Asnawi Yusof has ‘analysed’ Muhyiddin’s MCO outfits and presented the reasoning or logic behind it.
Thoughts behind his outfits
He says that during the very first few press conferences, the Prime Minister ditched his blazer and chose a white plain shirt paired with a dark abstract grey tie and also a light blue shirt dark blue-dotted tie.
Bijak Perdana Menteri kita memilih gaya pakaian ketika sidang media khas sempena isu Covid-19 ni.
— Asnawi Yusof (@asnawiyusof) April 4, 2020
Dalam konsep berpakaian, ada beberapa perkara yang memberi kesan kepada psikologi manusia seperti pilihan warna, padanan corak, aksesori, dan juga formaliti pakaian.
Psychologically, he is seen as a pure, honest man who isn’t withholding any information.
His choice of ties represents peace and harmony.
“The whole affair felt informal when he didn’t wear his blazer as he wanted to be relatable and closer to the people,” he said.
However, during the Economic Stimulus Package press conference, Muhyiddin dressed smartly to appear as a trusted and charismatic individual as he was presenting the RM250 billion package.
Asnawi also added that the PM’s blue outfit was also to diffuse the tension, as he was about to make an announcement about the extension of the MCO.
As for Muhyiddin’s use of language, the image consultant said that when he spoke in English, it was meant to address the T20 class and city citizens while his ‘Makcik Kiah’ analogy was used to explain to the rest of the Malaysians in a layman’s term.
Disebabkan pakej ini lebih banyak fokus kepada golongan B40 dan M40, maka contoh Mak Cik Kiah sebagai bahasa dan contoh mudah lebih terasa dekat dan ayat akhir kata penutup beliau lebih menunjukkan kepada political mileage
— Asnawi Yusof (@asnawiyusof) April 4, 2020
Asnawi’s posting on Twitter has garnered thousands of retweets and many Malaysians thanked him for educating them on something new.
So guys, now you know why the Prime Minister is dressed in a certain way for each press conference. Who knew that simple things like picking a tie and rolling up your sleeves could leave a great psychological impact!
