Apple’s September 2025 event was a dazzling showcase of innovation, design, and AI-powered upgrades.
From the sleek new iPhones to smarter wearables and audio gear, we have plenty to be excited about whether you're a tech junkie, a casual user, or just someone who loves a good gadget flex.
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Let’s dive into what was announced at Apple's 'Awe Dropping' Event:
The iPhone 17 Series: A flagship for every need
Apple’s latest iPhone 17 lineup is all about refinement. The standard iPhone 17 now features a brighter display and improved battery life, while the Pro and Pro Max models push boundaries with a new aluminum unibody design and triple 48MP cameras.
Image Credit: Apple
The Pro Max, in particular, offers up to 39 hours of video playback, which is perfect for binge-watching your favourite movies and shows.
For those who love snapping food pics or travel shots, the upgraded camera system promises sharper, more vibrant images, even in low light. Prices are expected to start around RM3,799 for the base model, with the Pro Max reaching RM5,699 and above.
iPhone Air: Slim, stylish & surprisingly powerful
Apple also introduced the iPhone Air, a new addition that replaces the Plus model. It’s the thinnest iPhone ever at just 5.6mm, yet it doesn’t skimp on performance. With a large 6.5-inch ProMotion display and the powerful A19 Pro chip, it’s ideal for users who want a premium experience without the bulk.
Image Credit: Apple
The Air is likely to appeal to style-conscious Malaysians who want something sleek and modern, especially with its titanium frame and new colour options like cosmic orange and deep blue. Expect pricing to hover around RM4,699.
AirPods Pro 3: Your new travel buddy
The third-generation AirPods Pro come with foam-infused tips for better comfort and noise cancellation, but the real game-changer is live translation. Powered by Apple Intelligence, this feature allows real-time translation of conversations, perfect for those travelling abroad or navigating multilingual situations at work.
Image Credit: Apple
With heart rate monitoring and workout tracking added in, these earbuds are now a fitness companion too. Battery life has been bumped up to 8 hours, and they’re priced at around RM1,199.
Apple Watch Series 11, SE 3 & Ultra 3: Health first
Apple’s new watches are more than just timepieces. The Series 11 introduces hypertension detection and mental health tracking, while the SE 3 offers gesture controls and temperature sensing at a more affordable price point. For the adventurous, the Ultra 3 is built tough with satellite SOS and a massive 42-hour battery life.
Image Credit: Apple
Prices range from RM1,199 for the SE 3 to RM3,499 for the Ultra 3.
Software updates & satellite support
Apple also announced the rollout of iOS 26, watchOS 26, and macOS Tahoe, bringing smarter features and better customisation.
Those using older iPhones (14 and 15) will be glad to know that satellite connectivity has been extended for another year, great news for those who travel to remote areas or enjoy nature getaways.
Final thoughts
Apple’s 2025 lineup is clearly designed with lifestyle in mind, whether it’s capturing memories, staying fit, or staying connected. The new devices offer a mix of style, substance, and smart features that fit seamlessly into everyday life.
So, whether you're planning to upgrade your phone, switch to a smarter watch, or finally get those AirPods you've been eyeing, this year’s Apple event seems to have something for everyone.
For more information on the new releases, check out Apple's website.
Featured Image Credit: Apple
